Search Analyst

Location: Los Angeles, CA

Department: Client Services

Type: Full Time

Min. Experience: Mid Level

This individual will play an integral role on DataPop's Client Services team. He or she will help drive the company's large scale paid search engagements with responsibilities including: leveraging the DataPop platform to drive new campaign builds, driving quality management and assurance for all existing DataPop clients, developing new use cases for DataPop's platform within the search marketing industry. The Search Analyst will also develop core client-specific and category-wide insights to drive our thought leadership as well as platform development.

The position offers competitive salary, health benefits, performance bonus, and stock participation.

Primary duties:
-Develop and manage large scale paid search campaigns via DataPop platform
-Monitor and optimize search campaign performance across a range of clients
-Prepare customer data for use in client paid search campaigns
-Manage client reporting data and develop custom insights for client and industry presentations
-Other special projects

-2 years minimum experience managing paid search campaigns on Google Adwords and Microsoft adCenter
-College graduate from 4-year school
-In-depth knowledge with web analytics tools such as Google Analytics, OmnitureSiteCatalyst or Webtrends
-Experienced user of Excel and other Microsoft Office products
-Excellent reporting and analytical skills. Solid understanding of quantitative analysis; experience with database software preferred but not required.
-Excellent communication skills
-Detail-oriented, strong time management and organizational skills
-Must love digital media and have a curiosity about new technologies in the space

Keywords: PPC, Pay per Click, SEM, Search Engine Marketing, Web Analytics, Digital Marketing, Internet Marketing

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